TEMPLATES & STYLEGUIDES for HERTZ
The challenge for this Hertz project was to create templates to be used nationally, with the ability to easily swap out cars, messages, and imagery, while still maintainig a premium, elegant feeling. I was able to keep it simple, using as few frames as possible, no overly complicated concepts, and clean use of typography. Using the mnemonic intro device (yellow swoosh) in a consistent, elegant way helps to improve brand recall. Below are just a few selections of work – banners, landing pages and emails – that show how the templates I designed have great flexibility.