FORTUNE iPad CAMPAIGN for ALLY BANK
With my ‘work wife’ of nearly 3 years, Sibila Munoz and I were tasked with developing a campaign that told the Ally brand story and engaged users of the Fortune Magazine App.
TAP INTO THE ‘A’ was the chosen campaign. It refers to both pushing awareness by using the Ally ‘A’ brand mark as a main point of focus and CTA, as well as referencing the user interaction with iPad technology. We came up with dozens of banner ads that drove to three separate chapters, telling the story of Ally.
Banners below clicked through to interactive ads where users would watch a short animation promoting Ally brand pillars. Screens from the Interactive Ad follow the banners. Each group of banners was created for each specific chapter. Of dozens of banners created and produced, only a selection is represented.
BRAND PILLAR #1 : REVIEWS
BRAND PILLAR #2 : TRANSPARENCY
BRAND PILLAR #3 : CONVENIENCE